Marketing Specialist

Newbury

1 year ago

Applications closed

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Our client based in Newbury are looking for a Marketing Manager to join their successful team. Our client a market-leader in PCB manufacturing and Assembly and is a specialist CEM organisation.
The ideal candidate will be responsible for developing and executing strategic marketing initiatives to drive business growth and management of their extensive exhibition program.
You will play a crucial role in promoting PCB and contract manufacturing services, along with expanding UK and international market presence across diverse sectors such as aerospace, medical, defence, industrial, automotive, IoT and consumer electronics.
Key Responsibilities:
Create and execute integrated marketing campaigns, digital strategies, and content plans to promote the company’s PCB and CEM services.
Strengthen and manage the company’s brand presence, ensuring consistency across all platforms, including website, social media, and industry publications.
Identify market trends, competitive landscape, and customer needs to guide product positioning and marketing efforts.
Develop compelling marketing materials, including case studies, brochures, presentations, newsletters, and white papers.
Oversee digital marketing efforts, including SEO/SEM, social media, email campaigns, and paid advertisements to generate leads and improve online visibility.
Plan and manage participation in industry events, trade shows, and conferences throughout the UK and EU, ensuring effective promotion and lead generation.
Key Skills & Qualifications:
Essential
Minimum of 4 years in marketing roles, preferably within the electronics contract manufacturing or related sectors (aerospace, medical, industrial, etc.).
Proficiency in both traditional and digital marketing strategies, with experience in B2B marketing and trade exhibition management.
Excellent verbal and written communication skills.
Ability to collaborate with cross-functional teams.
Ability to analyse market data and trends and customer needs to shape marketing strategies.
Flexible and capable of working in a fast-paced, changing environment.
Familiarity with LinkedIn, Google AdWords, SEO, marketing automation tools, and other relevant software.
Preferable:
Bachelor’s degree in marketing, Business, Engineering, or a related field.
Understanding of electronics manufacturing processes, industry standards, and client requirements.
Benefits:
22.5 days holiday + bank holidays
Performance-based bonus
Pension scheme: 5% matched
Health and wellness benefits
Life insurance
Opportunities for career growth and professional development
Flexible working environment

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