Digital Activation Manager

About Roke:

Roke is a leading engineering and technology company, delivering advanced solutions to government and commercial customers. Our expertise spans communications, sensors, cyber, and AI, driving innovation and creating secure, high-performance systems for the most demanding environments. We’re committed to making the world safer, and we’re looking for passionate individuals to join us on this mission.

Job Overview:

As a Digital Activation Manager at Roke, you will be responsible for developing and executing marketing strategies that effectively communicate Roke’s brand in market and demonstrate the value of Roke’s products and services to targeted audiences. This position requires a blend of strategic thinking, technical understanding, reporting acumen and strong collaboration skills.

We are looking for a proactive and innovative Digital Activation Manager to lead the execution of digital campaigns and initiatives. This role focuses on activating digital channels to deliver measurable results, ensuring seamless integration across platforms and touchpoints. The ideal candidate will have expertise in campaign execution, data-driven insights, and digital channel optimisation to engage audiences and achieve marketing objectives.

Key Responsibilities:

Digital Strategy and Planning

• Develop and execute a comprehensive digital marketing strategy aligned with business goals.
• Identify and target key audience segments for optimised engagement and conversions.
• Identify messaging frameworks, to communicate the right message, at the right time to the right audience.

Campaign Activation and Management

• Plan, create, and manage digital campaigns across channels such as search (SEO/SEM), social media, email, content dissemination and display advertising.
• Oversee the end-to-end execution of digital marketing campaigns across channels, including organic and paid social media, digital sponsorships, organic content distribution, search and email activity.
• Monitor campaign performance and make data-driven adjustments to maximise ROI.
• Ensure campaigns align with strategic goals and brand guidelines.
• Collaborate with creative and media teams to produce compelling content and assets.
• Optimise performance across digital channels by analysing data and making real-time adjustments.
• Leverage A/B testing to refine creative, targeting, and messaging.

Technology and Tools Integration

• Manage and utilise marketing automation tools, CRM platforms, and analytics software to streamline workflows and measure success.
• Ensure smooth integration between digital tools and platforms (e.g., Google Ads, Google Analytics).

SEO and Website Optimisation

• Oversee the company website, ensuring it is optimised for search engines and provides an excellent user experience.
• Implement and monitor SEO best practices to drive organic traffic growth.

Social Media Marketing

• Develop and implement social media strategies to grow engagement and reach across platforms.
• Create, schedule, and manage posts, stories, and advertisements for social media platforms.

Content Marketing

• Collaborate with the content team to develop engaging and relevant content (blogs, videos, infographics, etc.).
• Manage content distribution strategies to ensure maximum visibility.

Performance Tracking, Analytics and Reporting

• Track and analyse digital marketing performance using tools like Google Analytics, social media insights, and marketing platforms.
• Prepare monthly reports highlighting key metrics, insights, and recommendations.
• Monitor campaign KPIs and deliver weekly/monthly performance reports.
• Use data insights to inform recommendations and optimise future activations.
• Develop post-campaign analysis reports to assess impact and ROI.

Budget Management

• Plan and allocate the digital marketing budget effectively to ensure cost-efficiency and maximise results.

Collaboration and Team Leadership

• Work closely with cross-functional teams, managing internal stakeholders on the capabilities of marketing, and campaign delivery.
• Act as a bridge between strategy, creative, and execution teams to bring campaigns to life.
• Partner with cross-functional teams (sales, product, data, and IT) to align on campaign goals and deliverables.
• Manage relationships with external vendors, media agencies, and tech partners.

Education, Qualifications and Skills:
Education

• Bachelor’s degree in Marketing, Communications, Business, or a related field.

Experience

• Extensive experience in digital marketing, campaign management, or related fields.
• Hands-on experience in managing multi-channel campaigns, especially programmatic, social, and email campaigns.
• Experience within Defence, National Security, Law Enforcement, Government, Aerospace and Energy; ideal but not essential.
• Strong analytical skills with the ability to translate data into actionable insights.
• Demonstrated ability to manage and optimise online advertising campaigns.
• Proven experience in developing and executing successful digital marketing strategies.

Technical Skills

• Proficiency in digital tools and platforms (e.g., Google Ads, Google Analytics, Meta Ads Manager, HubSpot).
• Strong analytical capabilities and familiarity with tools like Google Analytics, Tableau, or Power BI.

Soft Skills

• Excellent project management and organisational skills.
• Strong communication and stakeholder management abilities.
• Ability to thrive in a fast-paced, deadline-driven environment.
• Excellent communication and project management skills.

The Benefits and Perks:

• Hybrid working: A minimum of 60% of your working week working from Roke offices.
• Flexi-time: Working hours to suit you and your life.
• Annual bonus: Based on profit share and personal performance.
• Private medical insurance: Includes cover for existing conditions.
• Holiday: 30 days per year plus the option to purchase an additional 5 days.
• Chemring Share Save: Monthly savings into a 3 or 5 year plan.

Security

Due to the nature of this position, we require you to be eligible to achieve SC clearance. As a result, you should be a British Citizen and have resided in the UK for the last 5 years for SC and 10 years for DV.

Join us on this transformative journey! Be a driving force in shaping the future of Roke.