Digital Performance Analyst

  <span data-ccp-props="{"134233117":true,"134233118":true,"201341983":0,"335559740":240}"> 

As a Digital Performance Analyst in the Services portfolio, you will play a key role in informing the successful development of Macmillan’s services for people living with cancer. By collaborating closely with product teams and internal stakeholders, you will manage tracking and measurement across Macmillan’s Cancer Information digital products and content, allowing us to see ongoing product health and progress towards quarterly goals. You'll be responsible for developing and delivering a consistent and compliant approach to tracking and reporting, to enable both the generation of strategic management information and the evidence to support quick-turnaround experimentation and testing to optimise for user experience and impact.  

This role can be performed largely from home with occasional travel required to one of our offices. 

Responsibilities:  

Please see the attached role profile which outlines the full list of tasks and responsibilities for this role.  

 About you:   

   
The successful candidate will demonstrate the following skills and experience:   

• 
  
• Significant and proven experience managing and administrating Google Analytics 4 and Google Tag Manager in a complex organisation where privacy is an important consideration, including consent management implementation (e.g. OneTrust) within GTM.  
  

• 
  
• Experience of supporting the use of analytical data at pace to support organisational goals, for example conversion rate optimisation through A/B testing and funnel tracking.  
  

• 
  
• Experience in the set-up, deployment and measurement of digital advertising and marketing campaigns (SEO, PPC, display, email and social) including KPI definition, tracking implementation, optimisation and campaign evaluation, with a strong understanding of UTM parameter strategy, implementation and reporting.  
  

• 
  
• Good problem-solving and data analysis skills, with examples of where you have used these to identify and resolve tracking or tagging issues.  
  

• 
  
• Strong experience in building, maintaining and automating insightful dashboards and reports in Looker Studio, including integrating multiple data sources (e.g. GA4, Google Ads, Search Console, and social platforms).