Creative Strategist

Join Our Pack 🐶🍽️

From a bold idea to revolutionising dog food, Years has grown into a fast-scaling business dedicated to helping dogs live longer, healthier lives.
In just 3 years, we’ve built a great start-up serving thousands of happy customers, all while striving to achieve our mission.
Our goal? To give dog owners a better, fresher, and healthier way to feed their pets. We provide human cut, personalised meals designed to support each dog’s unique needs, delivered straight to their door – no preservatives, no compromises, just real nutrition.
You can find our customers across the UK, with ambitions to scale internationally and keep transforming how people care for their dogs.

Your Mission

Join a small, outcomes led Paid Growth team that turns real customer insight and performance data into creative that converts dog owners. The mission is clear: help more dogs live longer, healthier, happier lives by switching to Years, while acquiring those customers at an efficient CPA. The challenge is breaking creative fatigue, compounding learnings, and translating what owners care about into scroll stopping ideas for Meta and TikTok.

Day to day you’ll run a tight testing engine. Write scripts. Shape UGC and VSLs. Refresh winners every week. In parallel, build a longer term creative system that scales across channels and lifts LTV without leaning on discounts. You’ll own hypotheses, test design and iteration, with clear visibility of budgets and pacing.

You’ll work closely with our Paid team, advertising agency, Data, Ops, NPD and Customer Support. Expect fast feedback loops, crisp briefs and shared outcomes. Roughly 70% hands on making and iterating, 30% strategy, frameworks and post‑mortems.

Key Responsibilities 

• Mine performance data to spot patterns, diagnose fatigue, and prioritise test ideas across Meta and TikTok Shop.
• Write conversion‑focused scripts for UGC, founder / chef pieces, VSLs, and statics; turn objections into angles.
• Build clear hypotheses for every asset: audience, promise, proof, CTA, success metrics.
• Produce tight creative briefs with shot lists, hooks, and references for editors and creators.
• Working with our adverting agency to run a weekly test slate; track outcomes; scale winners; kill losers; document learnings.
• Maintain a swipe and competitor board; adapt winning formats to Years’ proposition.
• Build modular assets (hooks, CTAs, end cards) for rapid remixing.
• Maintain dashboards and simple reports that the team can action quickly.
• Manage external creators / agencies where needed; hold them accountable to performance targets
• Plan and run shoots end to end: book external actors and staff, secure locations, organise props and call sheets; be on set to keep the day on schedule and aligned to the brief. Includes internal and external shoots; occasional weekend work.

Requirements

What You'll Bring

• 2+ years owning ad creative performance in creative strategy, performance creative, or paid social.
• Strong numeracy with the ability to turn data into decisions fast.
• A track record of scripts and ideas that cut CPA or lift ROAS, ideally in D2C or subscription.
• Range across UGC, founder‑led, chef‑led and VSL formats; you write tight briefs and give actionable edit notes.
• Storytelling that lands in 6–45 seconds: hook, problem, proof, clear CTA.
• Highly organised; able to plan and run multiple shoots, creators and edits without losing quality or speed.
• Team player: clear communicator, crisp written feedback, bias to ship and learn; comfortable partnering across the business.
• Nice to have: pet category or subscription growth experience; experience using Motion (projects.motionapp.com) for Meta ads analysis (or similar tools); Facebook advertising experience.

Benefits

What’s In It For You? Years Benefits

• Extensive health care cover including full cancer coverage and a choice of hospitals or consultants (AXA top package)
• Annual £250.00 Learning & Development budget for courses, books or other self-learn activities
• Annual £100.00 Wellbeing budget
• Up to 2 weeks working abroad per year (selected roles)
• Monthly recognition through our Yappa of The Month programme
• 1 Volunteer day per year – dog themed or not: it’s your choice!
• Subsidised employee groups – from five a side to padel there’s loads to get involved in or the chance to start up your own group
• Quarterly subsidised team events from Axe throwing, crazy golf to cocktail making
• Exclusive discounts on Years and Years treats for yourself and friends/family
• Lunch & Learn programme – from dog first aid to financial savviness we’ve got sessions planned to cover all kinds of topics
• Casual dress
• Your birthday off or different day if it falls on a non-working day
• Ability to sell any unused holiday back to Years at the end of the Holiday Year (maximum 1 working week)