Overview
At PepsiCo UK, we’re proud to make some of the nation’s favourite snacks and drinks—like Walkers, Quaker, Doritos, Pipers, and Monster Munch. With sites across the UK, including our Quaker mill in Cupar and Doritos factory in Coventry, we’re also home to one of the world’s largest crisp factories in Leicester. At the end of 2025 we will move our UK office to a vibrant new Reading town centre location, just minutes from Reading train station.
This role leads the understanding category and business performance for our UK Snacks Business; a £ RSV business in a £ RSV category. You'll be responsible for using consumer and market data sources to get beneath the skin on business performance, distilling this into a simple and clear narrative suitable for an executive audience. Analytically strong you have a well-developed understanding on how to approach questions on business performance and can manage your agenda effectively, utilising Nielsen and Kantar agency partners alongside your own analysis based on importance, urgency and complexity. To help the business understand the ‘what’ and ‘why’, you will be encouraged to think beyond continuous data sources, collaborate with other parts of insights and internal analytics to linking together macro and strategic trends to inform actions. As part of the Business Intelligence team you will support the Business Intelligence Lead in developing best practices in the use of data to make decisions, working with our agency partners and off shore analytical teams in developing capabilities and tools to empower the wider business.
Responsibilities
1. Lead monthly review of external business performance on Snacks to feed into the monthly commercial review process (MBR).
Lead the preparation of content on external performance category growth, market share, competitor performance; interpreting market data and distilling into simple messages / recommendations. Present this external performance summary to the Executive leadership (cross functional team which includes GM, Commercial, Finance, Marketing and NRM) with a bias of ‘so what’ and actions vs. the ‘what’. Lead follow-up actions from this session, turning questions from the session into a clear brief, conducting / coordinating analysis and liaising with the relevant stakeholders on findings and recommendations. Stay close to the commercial arm of the business, utilising your network and key forums such as Hit Plan to understand the plan context and feed this into your thinking and analysis.
2. Own the Category narrative for Snacks providing step back pieces of analysis that contextualise business performance from a medium to longer term lens.
Lead the compilation and presentation of the Quarterly Business Review (QBR) to provide a strategic medium-term step back of category performance grounded in macro and consumer trends. Coordinating inputs across the Insights team, consolidating findings into an overarching narrative and implications for PepsiCo and presenting back to the business. Lead the compiling of Business Intelligence information for the Snacks annual planning process (ICP) collaborating with Consumer and Strategic insights to give a one insights team point of view. Support Snacks leadership through leading the briefs / teardowns on business performance and market understanding required to develop and execute business strategy Become the expert on Snacks business and category external performance supporting the business on: key market presentations Anchor Market letters, QBR, Zone and Global Presentations.
3. Consolidate and maintain future outlooks for the Snacks category.
Own Market and share forecasting; providing the business’ perspective on category growth and market share trajectories, contextualizing this outlook versus the objectives the business is trying to achieve. Act as the authority on market growth projections ensuring these are grounded in consumer insights and market trends. Act as a key point of contact for the Global long-term category forecast process (PGM) providing local input and acting as the local expect on these numbers helping their use in business processes such as AOP. Use agility and nouse to adapt approaches or seek and provide meaningful inputs to help the business navigate future planning.
4. Bring greater consumer centricity into the Snacks business through using data to develop a deeper understanding of consumer motivations and behaviours.
Proactively own and lead the delivery of a road map of in-depth Business Intelligence studies to influence business thinking competitor deep dives, understanding segment / sub category performance. Work with Consumer and Strategic Insights to tell holistic stories on Snacks, working together on briefs that provide a well rounded view of the consumer, pointing where there is a need to go deeper, co shaping any follow up briefs and collaborating on implications and recommendations to inform brand strategies.
5. Support the Business Intelligence Lead in the furthering of best practice tools and capabilities.
Drive a continuous improvement agenda to evolve the current suite of reports and tools available on Snacks looking for simpler ways to deliver this information and ensuring they remain relevant to business needs. Improve the service delivery of BI looking for opportunities for information to be simpler, clearer and easily accessible and available at the point of need. Build strong relationships with our continuous data external agency partners (Nielsen and Kantar) to help them to navigate the Snacks business, prioritise their agenda and maximise their impact.
Qualifications
Key Skills/Experience Required:
Market insight technical expertise in the use of continuous data sources (Nielsen / Kantar). Highly analytical, comfortable with working with complex data sources, analysing, interpreting and presenting information (Excel, Powerpoint, ThinkCell, PowerBI). Proven ability to turn the complex into the simple, to cut through and focus on what really matters and tell simple stories utilising multiple sources. Commercial awareness in terms of markets, competitors, the retail trade and macro issues. Cross functional experience or exposure to the end-to-end generating demand value chain, the needs and perspectives of different functions and roles across these teams. Capable of managing a level of ambiguity - gaining clarity on briefs, understanding underlying business drivers / concerns and how to articulate this into an insights brief. Comfortable working with external agencies (Nielsen / Kantar) and offshore team (GCC Insight) - establishing ways of working, providing clear direction, knowing when to delegate and when to run analysis yourself.
Differentiating Competencies Required:
Impactful and confident style - willing to provide foresight and challenge. Strong presentation skills - ability to communicate to Executive audiences in a succinct way. Excellent communication skills. Collaborative approach - comfortable to operate in a matrix environment working with a variety of other functions. Passion for consumer understanding and the science of growth - naturally curious and inquisitive, drive to want to go deeper and join the dots.
Why Join Us?
We offer a competitive salary, bonus, car allowance, flexible working, and a wide range of benefits—from critical illness cover and discounted gym memberships to enhanced parental leave and electric car schemes. Our commitment to wellbeing and career growth makes us a Top Employer for 14 years running.
A Space to be You
We celebrate individuality and are committed to building an inclusive workplace. Our Employee Resource Groups help embed inclusion into our culture, ensuring everyone feels valued and heard.
Equal Opportunities
We’re an equal opportunity employer, committed to the Equality Act 2010. We welcome applicants from all backgrounds and will provide any necessary adjustments to support you through the recruitment process.
About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated nearly $92 billion in net revenue in 2024, driven by a complementary beverage and convenient foods portfolio that includes Lay’s, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.
